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Privacy policy

Last Updated: September 18th 2025

This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from clevamama.ie (the “Site”). It complies with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the Irish Data Protection Act 2018.


Data Controller

The controller of your personal data is:

Clever Clogs
Unit 2 Kinsealy Business Park, Kinsealy Lane,
Dublin, K36 DK81, Ireland.
📧 support@cleverclogs.ie

Personal Data We Collect

We may collect the following categories of personal data:

  • Device Information: browser type, IP address, time zone, cookies, referring websites, and how you interact with the Site.

  • Order Information: name, billing/shipping address, payment details (including credit card numbers), email address, and phone number.

  • Marketing Information: your preferences if you sign up to receive newsletters or promotions.

We do not knowingly collect personal data from children under the age of 16. If you believe your child has provided personal data, please contact us immediately.


Lawful Bases for Processing

We process your personal data under the following legal bases:

  • Contract – to fulfil your purchases and deliver services.

  • Legitimate Interests – to prevent fraud, ensure site security, and improve services.

  • Consent – for marketing communications, non-essential cookies, and analytics.

  • Legal Obligation – to comply with tax, accounting, and regulatory requirements.


How We Use Your Personal Data

  • To process and deliver orders.

  • To communicate with you about your order, account, or queries.

  • To screen for fraud and security threats.

  • To send marketing emails or offers (only with your explicit consent).

  • To analyse site traffic and improve our Site.

We do not use your personal data for automated decision-making that produces legal or similarly significant effects. Limited profiling may be used to tailor marketing content, but only where you have consented.


Sharing Your Personal Data

We share your data only with trusted service providers:

We may also share your data where required by Irish or EU law, or in response to lawful requests.


International Transfers

Your data may be transferred outside the EU/EEA (e.g. Shopify servers in Canada or the US). These transfers are safeguarded by:

  • Adequacy decisions (e.g., Canada), or

  • Standard Contractual Clauses (SCCs) approved by the European Commission.


Cookies & Tracking

We use cookies and similar technologies to:

  • Ensure the Site works properly (strictly necessary cookies).

  • Measure and improve performance (analytics cookies).

  • Deliver personalised marketing (advertising cookies).

By law, we require your consent for non-essential cookies. You can manage or withdraw consent through our cookie banner or your browser settings. For details, see our Cookie Policy.


Behavioural Advertising

We may use your data for targeted advertising, with your consent. You can opt out:


Your GDPR Rights

You have the right to:

  • Access the personal data we hold about you.

  • Request correction or erasure.

  • Restrict or object to processing.

  • Receive your data in a portable format.

  • Withdraw consent at any time (e.g. marketing emails).

  • Lodge a complaint with the Data Protection Commission (DPC), Ireland: www.dataprotection.ie.

To exercise your rights, contact us at support@cleverclogs.ie.


Data Retention

We retain order information only as long as necessary to fulfil the purposes outlined above, unless a longer retention period is required by law (e.g., for tax or accounting). You may request earlier deletion.


Changes

We may update this Privacy Policy to reflect changes in practices, law, or operational needs. Updated versions will appear on this page with a revised “Last Updated” date.