{"title":"New In","description":"\u003cp\u003eDiscover the latest ClevaMama essentials for pregnancy, feeding, sleep and everyday parenting. Shop our newest arrivals, designed to make family life simpler, safer and more comfortable, from bump to baby and beyond.\u003c\/p\u003e","products":[{"product_id":"clevafoam®-baby-mattress-for-moses-basket-pram","title":"ClevaFoam® Baby Mattress for Moses Basket \u0026 Pram","description":"\u003cp data-start=\"390\" data-end=\"972\"\u003eFrom their very first days, your baby’s comfort and safety are your top priority. The \u003cstrong\u003eClevaMama® ClevaFoam® Moses Basket \u0026amp; Pram Baby Mattress\u003c\/strong\u003e is designed to provide the perfect combination of support, breathability and protection for your newborn, whether at home or on the go. Made with our advanced ClevaFoam® technology, this lightweight, breathable mattress is scientifically proven to reduce pressure on the back of the head by up to 50% and increase support by 80%, helping to prevent flat head syndrome (plagiocephaly) while keeping the head and spine in natural alignment.\u003c\/p\u003e\n\u003cp data-start=\"974\" data-end=\"1590\"\u003eThe open-cell structure of ClevaFoam® promotes airflow and reduces heat retention, ensuring your baby stays cool and comfortable throughout sleep. Gentle on even the most sensitive skin, the mattress is hypoallergenic, pH balanced and free from toxins. The removable cover is machine washable (and tumble-dry safe) for effortless care. Certified by OEKO-TEX® Standard 100 and recognised as asthma \u0026amp; allergy friendly™, the ClevaMama® ClevaFoam® Moses Basket \u0026amp; Pram Baby Mattress offers peace of mind for parents and the ultimate comfort for precious newborns.\u003c\/p\u003e","brand":"ClevaMama","offers":[{"title":"Default Title","offer_id":53286686556490,"sku":"56.3112","price":44.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-ClevaFoam-Mattress-Moses-Basket-Pram.webp?v=1762957022"},{"product_id":"therapeutic-body-bump-maternity-pillow","title":"Therapeutic Body \u0026 Bump Maternity Pillow","description":"\u003cp data-start=\"108\" data-end=\"484\"\u003eYour changing body deserves the gentlest, most supportive rest, introducing the \u003cstrong\u003eClevaMama® Therapeutic Body \u0026amp; Bump Maternity Pillow\u003c\/strong\u003e, designed for expectant and new mums who want comfort day and night. This full-body, ergonomic pillow supports your bump, hips, back and pelvis, helping maintain natural alignment and reduce pressure on key areas during pregnancy and beyond.\u003c\/p\u003e\n\u003cp data-start=\"486\" data-end=\"990\"\u003eWith a breathable cotton-rich removable cover and versatile design, it works equally well for side-sleeping, relaxing, nursing or recovery. The pillow is hypoallergenic and free from toxins, making it a trusted choice for sensitive skin, while being machine-washable for hassle-free care. Certified by OEKO-TEX® Standard 100 and recognised as asthma \u0026amp; allergy friendly™, the ClevaMama® Therapeutic Body \u0026amp; Bump Maternity Pillow offers peace of mind and the best in comfort for every stage of motherhood.\u003c\/p\u003e","brand":"ClevaMama","offers":[{"title":"Default Title","offer_id":53286719422794,"sku":"56.3207","price":99.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-Therapeutic-Body-_-Bump-Maternity-Pillow-Hero-Awards.webp?v=1762958875"},{"product_id":"brushed-cotton-waterproof-mattress-protector","title":"Brushed Cotton Fitted Waterproof Mattress Protector","description":"\u003cp data-start=\"111\" data-end=\"485\"\u003eEnsure your baby’s mattress stays fresh and dry night after night with the \u003cstrong\u003eClevaMama® Waterproof Mattress Protector\u003c\/strong\u003e. Crafted with a soft 100% brushed cotton top layer and a thermoplastic polyurethane waterproof under-layer, this fully fitted protector delivers full coverage with 360° elastic for a snug and secure fit.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"979\"\u003eThe breathable cotton surface allows air to circulate freely while the waterproof membrane guards against leaks, spills and night-time accidents. Easy to care for, the protector is machine washable and safe for tumble drying in many models. With anti-bacterial treatment, premium materials and trusted construction, the ClevaMama® Waterproof Mattress Protector offers families peace of mind and your little one the comfortable, hygienic sleep environment they deserve.\u003c\/p\u003e","brand":"ClevaMama","offers":[{"title":"Bedside Crib (46 x 83 cm)","offer_id":53286784074058,"sku":"56.3374","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-Brushed-Cotton-Waterproof-Mattress-Protector-Bedside-Crib.webp?v=1762961317"},{"product_id":"clevasleep-dream-suit","title":"ClevaSleep® DreamSuit","description":"\u003cp data-start=\"687\" data-end=\"1014\"\u003eWrap your little one in cosy, breathable comfort through with the ClevaSleep® Dream Suit. This clever sleep essential grows with your baby, transitioning from a snug newborn swaddle to a sleep bag, and then to an easy-wear dream suit as they become more active.\u003c\/p\u003e","brand":"ClevaMama","offers":[{"title":"Mushroom \/ 1 Tog","offer_id":53700878238026,"sku":"56.3429","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"Mushroom \/ 2.5 Tog","offer_id":60951148626250,"sku":"56.3433","price":39.9,"currency_code":"EUR","in_stock":true},{"title":"Forest Friends \/ 1 Tog","offer_id":53700878270794,"sku":"56.3430","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"Forest Friends \/ 2.5 Tog","offer_id":60951148659018,"sku":"56.3434","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-ClevaSleep-DreamSuit-2.5-Tog-Mushroom-Lifestyle-1.webp?v=1775213582"},{"product_id":"clevasleep-swaddle","title":"ClevaSleep® Swaddle","description":"\u003cp data-start=\"78\" data-end=\"611\"\u003eWrap your baby in soft, breathable comfort with the ClevaMama Newborn Swaddle Wrap, made from Certified Australian Cotton. Designed for newborns (0–3 months), this snug swaddle helps reduce the startle reflex while allowing natural hip and leg movement for a safer, more comfortable sleep. The adjustable wrap design grows with your baby and promotes the calming “hands-to-heart” sleeping position. For extra convenience, the front can be pulled down for easy nappy changes without fully unwrapping your baby.\u003c\/p\u003e","brand":"ClevaMama","offers":[{"title":"Hedgehog","offer_id":53717974057290,"sku":"56.3440","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Forest Friends","offer_id":53717974090058,"sku":"56.3439","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-ClevaSleep-Swaddle-Hedgehog-Hero.webp?v=1769435235"},{"product_id":"clevafoam®-3-in-1-travel-cot-mattress","title":"ClevaFoam® 3-in-1 Travel Cot Mattress","description":"\u003cp data-start=\"253\" data-end=\"499\"\u003eGive your little one a comfy sleep surface wherever you go with the ClevaFoam® Travel Cot Mattress. Lightweight and versatile, it’s designed to fit most standard travel cots, making it ideal for holidays, sleepovers, and naps on the move.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"793\"\u003eMade with advanced ClevaFoam® technology, it provides gentle, supportive comfort while helping promote airflow. The breathable, open-cell foam structure supports a cooler sleep environment by helping reduce heat build-up, perfect for babies and toddlers during day naps or overnight stays.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"978\"\u003eWith a clever 3-in-1 design, it can be used as a travel cot mattress, a play mat for tummy time, or a comfy seat, making it a practical essential for growing families.\u003c\/p\u003e","brand":"ClevaMama","offers":[{"title":"Default Title","offer_id":60941152846154,"sku":"56.3126","price":99.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-3-in-1-Travel-Cot-Mattress-Hero.jpg?v=1779286337"},{"product_id":"clevaportions™-freezer-storage-pots","title":"ClevaPortions™ Freezer \u0026 Storage Pots","description":"\u003cp data-start=\"0\" data-end=\"403\"\u003eMake batch cooking, weaning and everyday meal planning easier with ClevaPortions™ Freezer Storage Pots, a simple way to portion, freeze and store homemade baby food, snacks and family meals. Thoughtfully sized for portion control, they’re ideal for purées, finger foods, sauces, leftovers and small meals, while the freezer-safe, stackable design helps save space and keep your freezer organised.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"754\"\u003eSecure, leak-proof lids help prevent spills during storage or when you’re on the go, and the BPA-free, baby-safe materials offer extra peace of mind for everyday use. They’re also microwave and dishwasher friendly for quick heating and easy cleaning, just remove the lid before microwaving, and durable enough to reuse again and again.\u003c\/p\u003e\n\u003ch3 data-start=\"756\" data-end=\"768\"\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect portion sizes for baby purées, snacks and homemade meals\u003c\/li\u003e\n\u003cli\u003eFreezer-safe and stackable to save space and keep your freezer organised\u003c\/li\u003e\n\u003cli\u003eLeak-proof, secure lids help prevent spills during storage and transport\u003c\/li\u003e\n\u003cli\u003eBPA-free materials suitable for baby food and family meals\u003c\/li\u003e\n\u003cli\u003eMicrowave and dishwasher friendly (remove lid before microwaving)\u003c\/li\u003e\n\u003cli\u003eReusable and durable for everyday meal prep and batch cleaning\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ClevaMama","offers":[{"title":"Default Title","offer_id":60942693499210,"sku":"56.3003","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-ClevaPortions-Food-Storage-Containers-Hero.webp?v=1769429826"},{"product_id":"bath-mat-with-kneeling-cushion","title":"Extra Large Bath Mat with Kneeling Cushion","description":"\u003cp data-start=\"0\" data-end=\"323\"\u003eMake bath time safer and more comfortable with the ClevaMama Bath Mat with Kneeling Cushion. Designed to cover the full length of most standard bathtubs, this extra-long mat helps reduce slips while your little one splashes and plays, offering extra reassurance from newborn washes through to busy toddler routines.\u003c\/p\u003e\n\u003cp data-start=\"325\" data-end=\"652\"\u003eWith a non-slip, anti-bac treated surface and secure suction pads, it stays firmly in place to provide better grip under little feet. The included soft, plush kneeling cushion helps reduce pressure on parents’ knees during bath time, while quick-dry materials make it easier to maintain and help reduce mould and mildew build-up.\u003c\/p\u003e\n\u003ch3 data-start=\"654\" data-end=\"666\"\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExtra-long bath mat for full coverage of most household tubs\u003c\/li\u003e\n\u003cli\u003eNon-slip surface helps provide safer footing\u003c\/li\u003e\n\u003cli\u003eSecure suction pads help prevent shifting and sliding\u003c\/li\u003e\n\u003cli\u003eSoft kneeling cushion reduces pressure on knees during bath time\u003c\/li\u003e\n\u003cli\u003eGentle texture that's comfy under little feet\u003c\/li\u003e\n\u003cli\u003eQuick-dry materials help reduce mould \/ mildew build-up\u003c\/li\u003e\n\u003cli\u003eFits most standard baths for versatile home use\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"731\"\u003eSuitable from newborn through toddler stages\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ClevaMama","offers":[{"title":"Default Title","offer_id":60945321853258,"sku":"56.7403","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-XL-Bath-Mat-Kneeling-Cushion-Hero.webp?v=1769439480"},{"product_id":"newborn-sleep-starter-bundle","title":"Newborn ClevaSleep® Starter Bundle","description":"\u003ch3\u003e\u003cstrong\u003eBundle \u0026amp; Save - 10%\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGive your little one the best start to sleep with the ClevaSleep® Swaddle and DreamSuit Bundle. Designed to support your baby from those early newborn days through to more active sleep stages, this sleep solution combines the comfort of a gentle swaddle with the versatility of a 3-in-1 DreamSuit, helping your baby feel secure, settled and ready for restful sleep.\u003c\/p\u003e","brand":"ClevaMama","offers":[{"title":"Hedgehog \/ Mushroom \/ 1 Tog","offer_id":61510597378378,"sku":null,"price":49.3,"currency_code":"EUR","in_stock":true},{"title":"Hedgehog \/ Mushroom \/ 2.5 Tog","offer_id":61510597411146,"sku":null,"price":53.8,"currency_code":"EUR","in_stock":true},{"title":"Hedgehog \/ Forest Friends \/ 1 Tog","offer_id":61510597443914,"sku":null,"price":49.3,"currency_code":"EUR","in_stock":true},{"title":"Hedgehog \/ Forest Friends \/ 2.5 Tog","offer_id":61510597476682,"sku":null,"price":53.8,"currency_code":"EUR","in_stock":true},{"title":"Forest Friends \/ Mushroom \/ 1 Tog","offer_id":61510597509450,"sku":null,"price":49.3,"currency_code":"EUR","in_stock":true},{"title":"Forest Friends \/ Mushroom \/ 2.5 Tog","offer_id":61510597542218,"sku":null,"price":53.8,"currency_code":"EUR","in_stock":true},{"title":"Forest Friends \/ Forest Friends \/ 1 Tog","offer_id":61510597574986,"sku":null,"price":49.3,"currency_code":"EUR","in_stock":true},{"title":"Forest Friends \/ Forest Friends \/ 2.5 Tog","offer_id":61510597607754,"sku":null,"price":53.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/6008\/8394\/files\/ClevaMama-Newborn-Sleep-Bundle-Hedgehog-Mushroom.webp?v=1775164003"},{"product_id":"all-season-clevasleep-bundle","title":"All-Season ClevaSleep® Bundle","description":"\u003ch3\u003eBundle \u0026amp; Save - 15%\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSleep made simple from day one with the ClevaSleep® All-Season Sleep Bundle. 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